Readers take a swipe

Some 2.8 million Australians used a tablet to read newspaper content in the last four weeks. The latest emma data reveals them to be high-earners and big-spenders who spend a lot of time on the internet.


The average age of the tablet audience is 42, eight years older than the typical smartphone reader and five years younger than a print reader. Two-thirds of these users (71%) are aged between 30 and 64.

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