The great shopping divide

New figures from the emma audience survey show how men and women use print and digital media to support their different types of shopping behaviour. And Rob Pyne discovers heavy newspaper readers are big spenders.

Retail

Any man who’s been dragged around shopping centres as their partner seeks out the totally-must-have pair of Jimmy Choo’s knows women do this stuff differently. And girls, how useful are guys in these situations . . . for the most part, they’re no use...

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