Mobile: the next battleground

The latest in mobile technology is being billed as the saviour of the high street. Eliza Goetze finds out from a UK expert.

Mobile


Former director of mobile platforms at London’s Telegraph Media Group, Mark Challinor, warns media owners risk being left behind by bullish supermarket strategies for mobile marketing. British giant Tesco has started a pilot project using Apple’s new...

Read latest Graphic Content online.

Online newspapers at PressDisplay.