The make and break of New Year’s resolutions

Inspiration for New Year’s resolutions often begins with reading a newspaper. Research shows we mentally switch on to the idea of improving our lives when we pick up a weekend paper and emma data shows how advertisers can connect with this desire.

Audience

Self-improvement is the big theme when we make a New Year’s resolution. Aspirations to read more and lead a healthier lifestyle top the list, according to UK study Quirkology, which tracked the success of 3,000 such promises. Weekend newspapers often...

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