Australia: The attitudes that unite and divide us

Australians share many attitudes about the economy, education, environment and health, but strongly differ on others. We use emma to explore the differences, and the implications for marketers.

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It’s only 20 years since Australia Day became a national public holiday. The date January 26 originally marked the foundation of New South Wales, while other states had different public holidays to celebrate their own founding days. The purpose of...

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