Store Wars
Supermarkets use advertising in newspaper media because it reaches four out of five consumers. It’s all part of a multimillion-dollar strategy to attract the 40 per cent of consumers
who say they have no loyalty to any grocery chain.
Retail
The supermarket sector is highly concentrated with two chains dominating the market.
Woolworths and Coles compete aggressively, using value-driven strategies to win customers’ hearts and dollars.
The battle has been fierce. Coles launched its Status...
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