The great shopping divide
New figures from the emma audience survey show how men and women use print and digital media to support their different types of shopping behaviour. And we discover heavy
newspaper readers are big spenders.
Retail
Any man who’s been dragged around shopping centres as their partner seeks out the totally-must-have pair of Jimmy Choo’s knows women do this stuff differently.
And girls, how useful are guys in these situations . . . for the most part, they’re no use...
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